Bruk is a sustainable beverage carton designed to be recycled.

When we purchase a beverage carton like those commonly used for milk or juice, we place little consideration into their life after we put them in the recycling bin. Environmentally conscious consumers may think that a paper carton is more sustainable because it uses less plastic than a similar carton made from plastic and they are right to think so. However, due to their construction the common paper beverage carton is surprisingly difficult to recycle. Conventional paper milk cartons are made using paper sandwiched between two thin layers of plastic, in order to recycle them, the paper and plastic must be separated which requires a special process that is both expensive and not widely available. As a result in the USA only 16% of beverage cartons are recycled and only 49% are recycled in the EU.

Bruk is designed to eliminate these problems; when it’s time to recycle it the consumer simply tears bruk in half releasing the HDPE liner so it can be recycled separately from the cardboard. This process is fast simple and fun. We designed bruk to be intuitive and inclusive, easy for everyone regardless of physical ability. Bruk is as convenient and easy to use as a conventional carton, but uses less plastic than a plastic carton and is 100% recyclable with conventional equipment unlike paper cartons.